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Disturbing Anti-Smoking Ads Convince Thousands to Quit

"(RNN) - Calls to a national stop-smoking line doubled and traffic to the government's anti-smoking website tripled after a hard-hitting TV advertising campaign seems to have convinced many Americans to quit the deadly habit.

The Tips from Former Smokers ad campaign was launched by the Centers for Disease Control and Prevention's Office on Smoking and Health on March 19. The commercials profile former smokers and others who have been affected by second-hand smoking. The Centers for Disease Control and Prevention says just two weeks after the ads started running, the Tips from Former Smokers campaign caused the quit line's numbers to spike from  14,000 per week to more than 34,000.

The graphic ads depict real people living with the after-effects of tobacco-related diseases. "Although they may be tough to watch, the ads show people living with real, painful consequences from smoking," Thomas R. Frieden, director of the CDC, said."

Should employers be concerned about tobacco use? Well, consider this:

  • Smokers use more sick days
  • Smokers incur more direct medical costs
  • Smokers have increased insurance premiums for both health insurance and life insurance
  • Smoking is the number one reason for worker's lost production time
  • Up to 8% of a smoker's work day is spent on smoker-related activities
  • Smoker are absent, on average, about 2 more days per year than non-smokers

Consider incorporating these new, effective anti-smoking ads into your employee communications and health promotion and wellness programs. And, be sure you offer the CDC-recommended benefits for tobacco cessation which include:

  • Establish a tobacco-free campus
  • Provide coverage for evidence-based tobacco cessation treatment (counseling and all FDA-approved prescription and non-prescription medications) for at least two quit attempts

MBGH members can access our Tobacco Cessation Tools & Solutions page of the website for additional employer resources.

Watch the video below and see others on the CDC's YouTube channel. You can embed these videos on your intranet or link to them in employee communications.



Posted by Cristie Travis at 11:54 AM

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