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Peter Hayes on Tap for MBGH Annual Conference

Peter Hayes will join John Moses, PhD, thought leader for behavior change and measurement with Aon Hewitt, and Suzanne F. Delbanco, PhD., M.P.H., executive director of Catalyst for Payment Reform as national keynote speakers at the MBGH Annual Conference on September 8, 2011.

Prior to becoming Principal with Healthcare Solutions, Peter worked for Hannaford Supermarkets for 20+ years, managing the company’s health care for approximately 15 years.

At Hannaford, Hayes’s aim was to develop a culture of health and wellness, and establish Hannaford as a "health destination” — spearheading a progressive, collaborative effort among associates, customers, providers and the larger community.

Hannaford’s dynamic, innovative approach reduced health care costs and, over just a few years, dramatically reduced health risks. In the first year of the initiative, 26% of associates were at risk for high cholesterol; in the following year, that figure dropped to 13%. Similarly, 20% of Hannaford associates were, at the outset, smokers; a year later, only 10% were still smoking.

At Hannaford, Peter was able to show that through innovative, and some would say aggressive, supply chain management practices, employers can use “markets” to drive increased value. For example:

  • A cost and quality analysis at Hannaford showed patients could get higher quality, less expensive hip surgery in Singapore than in Maine. When local hospitals refused to lower prices and increase quality, Hannaford implemented a benefit design that incented patients, and a care giver, to go to Singapore for hip surgery. Immediately, local hospitals stepped up and met Hannaford’s original requirements and not a single employee went to Singapore for surgery.
  • Hannaford asked local labs to electronically feed lab results into employees' personal health records (PHR). Believing that lab results should only be sent to the physician for discussion with patients, the local labs did not agree to Hannaford's request. Peter moved Hannaford’s lab business to a national vendor that agreed to the electronic feed into the PHRs. Once again, local labs changed their minds and built the electronic interfaces Hannaford requested.

Employers need to be clear about what they want and why and Peter says the best way to do that is to have a comprehensive health strategy that drives your decisions. Ultimately, Hayes wants to engage community partners in efforts to reduce overall U.S. health care costs from 18% to 10% of GDP — clearly a monumental task.

Peter’s philosophy is based on Albert Einstein’s famous quote (paraphrased):  “You can’t solve problems by using the same type of thinking that created the problem in the first place”.

Want to hear Peter address these and other issues in person? Be one of the first to register for MBGH’s September 8, 2011 Annual Conference and get your seat now.

Posted by Cristie Travis at 5:13 PM

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